Media Kicker. In any League Year in which the NFL elects to have a 17game regular season and has negotiated “New Media Contracts” (as defined below) (a “Covered Season”), the Player Cost Amount (as calculated pursuant to Subsections (i)– (iii) above) may be increased by the Media Kicker. As set forth below, the Media Kicker will apply in a Covered Season in which the “Average Annual Value” of the “New Media Contracts” exceeds a certain threshold. The amount of the Media Kicker will be calculated in accordance with the process set forth in this Subsection.