“Caponomics: Building Super Bowl Champions” Now Available on Amazon

Now available on Amazon…

 CAPONOMICS: Building Super Bowl Champions

By Zack Moore


Amazon Book Link

Amazon Kindle Link

 An NFL version of Michael Lewis’ “MONEYBALL: The Art of Winning an Unfair Game,” Moore’s CAPONOMICS offers insight into principles and analytics to help teams win Super Bowls…

Moore gives fans a much greater understanding of their team’s decisions…the opportunity for more educated conversations…and, even perhaps, greater value on their Fantasy Football team.


  • Offers greater understanding of salary cap principles behind free agency and draft moves a team makes—or should make.
  • Provides insight into equating cap value with on-field production to properly assess a player’s production value.
  • Shows how to evaluate quarterback value to avoid overspending and, instead, elevate talent level on the rest of the roster.
  • Discusses how to combine analytics with traditional stats, strategy, coaching philosophy, and more to provide a better understanding of how teams can more effectively spend their cap dollars.
  • Examines moves the Patriots made to compete for championships under Belichick and shows how other teams can replicate this roster construction strategy and use the salary cap as a strategic tool.

CAPONOMICS shows how the NFL can use data and analytics to create sustainable, competitive teams that can compete for Super Bowls.

Michael Lewis’ MONEYBALL (2004) shows how the 2002 Oakland Athletics proved they could compete with the New York Yankees with a far smaller payroll. And, Jonah Keri’s THE EXTRA 2% (2011) follows the Tampa Bay Rays road to the 2008 World Series after finishing in last place in the AL East in nine of their previous 10 seasons of existence.

By using data and analytics to construct rosters, the A’s and Rays took advantage of previously undervalued skill sets to create winning seasons.

With the salary cap, proper resource allocation is even more important in the NFL. Yet, no one had written a book about this topic…until now!

Breaking down salary cap use of the 23 cap-era Super Bowl champion teams and showing how they were constructed from a percentage of salary cap perspective, CAPONOMICS cross-analyzes player value across years with a constantly changing salary cap. Based on his analysis, Moore proposes theories and a blueprint for how teams should be using their salary cap dollars.

From the front office and head coach to the draft and free agency, readers will see how franchises should be making decision in Chapters 1 through 4.

Chapters 5 through 9 analyze how to break down each position, how to spend at each position, and how to maximize return on investment from a salary cap perspective. Moore shows how a team can spend their resources to create a winning season. Chapter 10 provides a value-based argument for increasing the rookie contract structure.

Chapter 10 discusses how current rookie structure is paying many players far below their value through analysis of Jason Fitzgerald’s work in quantifying a draft pick’s value over the course of their rookie contract.

Over the last 17 years, the New England Patriots have proven the potential of effective team-building within the cap. CAPONOMICS clearly analyzes their success!

Is Bradford Right to Ask Eagles for a Trade

Reportedly Sam Bradford is unhappy with the Eagles decision to trade up to select a quarterback in the draft and may ask the Eagles for a trade, despite the fact that the Eagles have publically stated that he will be the starter this season. The Eagles signed Bradford this offseason to a two year contract that has already paid him $11 million and guarantees him $11 million more. Does Bradford have a real gripe here or not? Continue reading Is Bradford Right to Ask Eagles for a Trade »

Eagles Working on Maxwell Trade to Dolphins?

The Miami Dolphins are reportedly in discussions to with the Philadelphia Eagles to trade for cornerback Byron Maxwell according to Ian Rapoport of NFL Network. Maxwell signed a $63 million contract in free agency last year that had $25 million guaranteed. Maxwell was a disappointment in Philadelphia and one of the big money acquisitions in the lone season with Chip Kelly in charge of the roster so it is not surprising that the Eagles would want to move on. It is surprising that Miami would want to take on $11.5 million in guarantees for him however.

Continue reading Eagles Working on Maxwell Trade to Dolphins? »

Is Lane Johnson’s Contract a Win for the Eagles?

Over the weekend there was pretty big buzz coming out of Philadelphia when the Eagles signed their right tackle Lane Johnson to a huge $11.25 million per year contract extension with over $35 million in guarantees.  My initial thought was the same as everyone else’s: “what in the world are they thinking”. Johnson was drafted 4th overall back in 2013 and has been a bit of a disappointment. He’s not a left tackle and these are the numbers for an elite left tackle. While I still don’t have all the numbers on the contract I have enough information now to I think put the contract in a context that we can all understand better and see why the Eagles signed the contract when they did and for this huge figure.

Continue reading Is Lane Johnson’s Contract a Win for the Eagles? »