Player shall also, in cooperation with Club, use all reasonable efforts to pursue media and marketing agreements with Club sponsors and media partners, before commencing negotiations with any competitor of any Club sponsor or media partner. If Player does not reach a mutually acceptable commercial agreement with a Club sponsor or media partner after engaging in good faith negotiations to reach such an agreement, or such negotiations are determined in good faith to be futile, Player shall notify the Club, and shall thereafter be free to commence negotiations and reach agreements with competitors of the applicable Club sponsors or media partners;