The Plan Administrator shall establish the program described in Section 4(a) to be effective on or before September 1, 2021, but any failure to establish such program in one or more NFL Market(s) by this date, or any later date, shall not be a breach of this Agreement or give rise to any liability or other obligation on the part of the Plan, the Plan Administrator, the Management Council or the NFL so long as the Plan Administrator is making all best efforts to establish such program in the relevant NFL Market(s).