Appendix AA
Media Kicker Slotted Player Cost Percentage Methodology
ADODAI | AAV | Kicker PC% |
Kicker Threshold | 9,932 | |
36.00% | 10,006 | 0.021% |
37.00% | 19,079 | 0.042% |
38.00% | 10,153 | 0.064% |
39.00% | 10,226 | 0.085% |
40.00% | 10,300 | 0.106% |
41.00% | 10,373 | 0.127% |
42.00% | 10.447 | 0.148% |
43.00% | 10,521 | 0.169% |
44.00% | 10,594 | 0.191% |
45.00% | 10,668 | 0.212% |
46.00% | 10,741 | 0.233% |
47.00% | 19,815 | 0.254% |
48.00% | 10,888 | 0.275% |
49.00% | 10,962 | 0.296% |
50.00% | 11,036 | 0.318% |
51.00% | 11,109 | 0.340% |
52.00% | 11,183 | 0.362% |
53.00% | 11,256 | 0.384% |
54.00% | 11,330 | 0.407% |
55.00% | 11,403 | 0.429% |
56.00% | 11,477 | 0.443% |
57.00% | 11,550 | 0.457% |
58.00% | 11,624 | 0.471% |
59.00% | 11,698 | 0.486% |
60.00% | 11,771 | 0.500% |
61.00% | 11,845 | 0.499% |
62.00% | 11,918 | 0.497% |
63.00% | 11,992 | 0.496% |
64.00% | 12,065 | 0.494% |
65.00% | 12,139 | 0.493% |
66.00% | 12,213 | 0.491% |
67.00% | 12,286 | 0.489% |
68.00% | 12,360 | 0.488% |
69.00% | 12,433 | 0.486% |
70.00% | 12,507 | 0.484% |
71.00% | 12,580 | 0.487% |
72.00% | 12,654 | 0.490% |
73.00% | 12,728 | 0.494% |
74.00% | 12,801 | 0.497% |
75.00% | 12,875 | 0.500% |
76.00% | 12,948 | 0.503% |
77.00% | 13,022 | 0.506% |
78.00% | 13,095 | 0.510% |
79.00% | 13,169 | 0.513% |
80.00% | 13,243 | 0.516% |
81.00% | 13,316 | 0.520% |
82.00% | 13,390 | 0.524% |
83.00% | 13,463 | 0.528% |
84.00% | 13,537 | 0.531% |
85.00% | 13,610 | 0.535% |
86.00% | 13,684 | 0.539% |
87.00% | 13,758 | 0.543% |
88.00% | 13,831 | 0.546% |
89.00% | 13,905 | 0.550% |
90.00% | 13,978 | 0.554% |
91.00% | 14,052 | 0.558% |
92.00% | 14,125 | 0.563% |
93.00% | 14,199 | 0.567% |
94.00% | 14,273 | 0.571% |
95.00% | 14,346 | 0.576% |
96.00% | 14,420 | 0.581% |
97.00% | 14,493 | 0.585% |
98.00% | 14,567 | 0.590% |
99.00% | 14,640 | 0.595% |
100.00% | 14,714 | 0.600% |
101.00% | 14,788 | 0.608% |
102.00% | 14,861 | 0.616% |
103.00% | 14,935 | 0.625% |
104.00% | 15,008 | 0.633% |
105.00% | 15,082 | 0.641% |
106.00% | 15,155 | 0.653% |
107.00% | 15,229 | 0.665% |
108.00% | 15,303 | 0.676% |
109.00% | 15,376 | 0.688% |
110.00% | 15,450 | 0.700% |
111.00% | 15,523 | 0.710% |
112.00% | 15,597 | 0.719% |
113.00% | 15,670 | 0.729% |
114.00% | 15,744 | 0.735% |
115.00% | 15,818 | 0.749% |
116.00% | 15,891 | 0.759% |
117.00% | 15,965 | 0.769% |
118.00% | 16,038 | 0.779% |
119.00% | 16,112 | 0.790% |
120.00% | 16,185 | 0.800% |