@ZackMooreNFL: Revisiting the Running Back Position and Positional Value

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I was COMPLETELY wrong on a few levels with this article that I wrote back in August regarding how teams should invest in the running back position. I looked at it the wrong way looking at a few cases like David Wilson, Doug Martin, Darren McFadden and Ryan Mathews. No one doubts that these guys are great athletes and football players, but injuries have really hampered their careers over the years.

I also looked at what I perceived as overspending from the Vikings on Adrian Peterson, Toby Gerhart and Matt Asiata in 2013 as they spent the most in the NFL on the running back position at $17.5 million. I compared them to a Patriots team that spent $14.4 million less and got more production out of Steven Ridley, LeGarrette Blount, Brandon Bolden, and Shane Verren. So, while I took the Vikings 5-10-1 and Patriots 12-4 records as the example that proved my hypothesis, I was using the wrong hypothesis.

The new answer to the running back position, especially with the 2011 CBA, is through drafting them. As Bill Barnwell from Grantland explained, signing a free agent RB to a multi-year deal in his late-twenties has proven to typically be a horrible investment. Check the table below:

YearOldNewPlayerContract
2011CARCARDeAngelo Williams5 years, $43 million
2011NYGNYGAhmad Bradshaw4 years, $18 million
2011SDNODarren Sproles4 years, $14 million
2011INDNEJoseph Addai3 years, $14 million
2011GBCLEBrandon Jackson2 years, $4.5 million
2011MIACLERicky Williams2 years, $2.6 million
2011CINCINBrian Leonard2 years, $2 million
2012OAKCHIMichael Bush4 years, $14 million
2012SEASEAMarshawn Lynch4 years, $30 million
2012SDCARMike Tolbert4 years, $10 million
2012ATLATLJason Snelling3 years, $4 million
2012NECINBenJarvus Green-Ellis3 years, $9 million
2013STLATLSteven Jackson3 years, $12 million
2013MIADETReggie Bush4 years, $16 million
2013NYJTENShonn Greene3 years, $10 million
2013NESDDanny Woodhead2 years, $3.5 million
2013CINCINCedric Peerman2 years, $2.2 million
2013HOUJACJustin Forsett2 years, $2 million
2013CARNYJMike Goodson3 years, $6.9 million
2014TENNYJChris Johnson2 years, $8 million
2014HOUCLEBen Tate2 years, $6.2 million
2014OAKNYGRashad Jennings4 years, $10 million
2014JACOAKMaurice Jones-Drew3 years, $7.5 million
2014INDSDDonald Brown3 years, $10.5 million
2014GBGBJames Starks2 years, $3.2 million
2014NEPITLeGarrette Blount2 years, $3.9 million
2014SFBUFAnthony Dixon3 years, $3.5 million
2014MINJACToby Gerhart3 years, $10.5 million
2014NYGNYGPeyton Hillis2 years, $1.8 million

Barnwell asks the question: “How many of those deals would these teams sign again if they had the chance?” The only one that everyone would sign again would be Marshawn Lynch’s extension with Seattle and the Justin Forsett deal even though he didn’t hit until he got to Baltimore. Look at that list though, guys who are no longer in the NFL, but their contract was supposed to run through at least this season: Joseph Addai, Jason Snelling, BenJarvus Green-Ellis, Mike Goodson, Michael Bush.

Then you’ve got Ben Tate who was cut by not just the Browns, but the Vikings this season, the same year he signed the original deal. Maurice Jones-Drew and Toby Gerhart were incredibly ineffective. Even LeGarrette Blount was released by Pittsburgh before he went back to New England and performed well. Chris Johnson is a part-time player being paid $4 million a year, more than the entire Bengals and Broncos backfield who both produced very well this season.

You can’t give up on running backs just because they’re a very risky position though, as I kind of alluded to doing in my August article. With the advent of the passing game, it might actually make having a great running back MORE important, it certainly makes having a great running game more important as more quarterbacks than ever are throwing for big numbers. With the increased emphasis on throwing flags for defensive players getting handsy in the passing game, passing numbers exploded this season.

In 2014, there were 11 quarterbacks with over 4000 passing yards and nine with over 30 touchdown passes. In 2002, only four quarterbacks had over 4000 yards and zero had over 30 passing TDs. Admittedly, that was the first year I looked at and the only year in the 2000s where a quarterback didn’t have a 30 touchdown season, but the average 30 touchdown seasons per season since 2000 is 3.14 quarterbacks per year. In 2003, 2005, and 2006, there was just one quarterback with a 30 touchdown season in each year: Favre, Palmer and Peyton Manning respectively.

Even Jay Cutler, a player who got benched for the mighty Jimmy Clausen threw for 3812 yards and 28 touchdowns this year. As these passing rules become the norm, there will be an increased need for a great running game to separate from the competition.

From 2010 to 2014, teams with a 1000 yard rusher have a .550 winning percentage and teams without a 1000 yard rusher have a .457 winning percentage. This year, six of the top eight rushers in the NFL made the playoffs and the other two, Arian Foster and LeSean McCoy went 19-13 this season.

Now a counter point to many of the top rushers being on many of the top teams is that since they’re ahead in games much of the times, they run the ball more often, but I don’t think that that’s a fair assessment. Just this season, Alfred Morris and Matt Forte combined to go 9-23 and both rushed for over 1000, while in years past, Morris, Jamaal Charles, Steven Jackson, Maurice Jones-Drew, Peyton Hillis, and Cedric Benson have all been on teams that were 5-11 or worse. Sometimes teams that are bad run the ball because that’s all they can do well, which can certainly be said for Charles’ 2012 Chiefs, MJD’s days in Jacksonville, and Steven Jackson’s career in St. Louis.

For the six-playoff teams that didn’t have a top rusher, there are other plenty of other factors at play that can explain their lack of a top rusher, but their success.

The Lions had Joique Bell run for 860 yards and 7 touchdowns, with Golden Tate acting as a bit of a supplement to the running game with his ability to turn short, high percentage passes into bigger gains with his 691 yards after catch, the most in the NFL for a receiver with only Matt Forte and Le’Veon Bell in front of him. They also boasted a defense that was second in the NFL in yards surrendered and third in points. All of that with Matt Stafford having almost 4300 yards passing.

Seeing as Joe Lombardi came over from New Orleans and implemented the same offense, it’s no surprise that the Lions were able to go 11-5 without a 1000-yard rusher because the Saints have been winning without one for years. During the Saints Super Bowl winning 2009 season, their leading rusher was Pierre Thomas with 793. Combined with Mike Bell, Reggie Bush and Lynell Hamilton, they had 1962 rushing yards, which is a very good total for a team, it’d place them in the top 10 this season. On top of the rushing yards from the running backs, Bush and Thomas had 86 catches for 637 receiving yards. Altogether, these four backs had 23 total touchdowns. In fact, the Saints haven’t had a 1000-yard rusher since Duece McAllister in 2006.

A side note, the Lions only spent $11.9 million (8.9% of the cap) on their offensive line this season, which could be a huge explanation for their lack of a running game and Matt Stafford being sacked 45 times, the fourth most in the NFL. It was pretty ironic for me to see them play the Cowboys who drafted the player the Lions should have drafted six picks before with Zack Martin.

For a Lions team that has all the pieces to be great, they really didn’t need a right end with the tenth pick (as I said here). Now, I think Eric Ebron is a fantastic athlete and could be a great tight end, but Martin would have been a stalwart on that offensive line. Not to mention the insanity of drafting a tight end when they just signed Brandon Pettigrew to a four-year, $16 million deal with half of it guaranteed. In the end though, that’s why the Lions are the Lions and not the Patriots.

Arizona is a bit more of an anomaly, but helped along by having the NFL’s best coaching job this season by Bruce Arians. They had a very bad season rushing with only 1308 total rushing yards, which was 31st in the NFL, only beating out the Raiders. They also, shockingly, had a defense that was 24th in yards given up, but gave up the fifth least points.

Of course, Denver was helped by another stellar year by Peyton Manning, with 4727 yards and 39 touchdowns, but they really seemed to gained control of their season when they committed to the running game in November. To win in the playoffs they seemed to know that they’d have to balance out a little more than they may have been in the past with their leading rusher in the September loss against the Seahawks being Montee Ball with 38 yards. In fact, in their losses to Seattle, New England, St. Louis, and Cincinnati, their leading rusher had 38, 18, 29 and 83 yards respectively. No matter how good Manning is, they knew they’d have to be ready to run in the playoffs and with a team of their caliber, outside of trying to get the bye week in the first round, the regular season is a bit of practice for the postseason.

The Broncos also have had maybe the most valuable running back by committee (RBBC) in the NFL with C.J. Anderson, Ronnie Hillman, Montee Ball and Juwan Thompson combining for 1727 yards and only costing the team $2.7 million or 2% of their salary cap. (A point that we’ll revisit later.) The Broncos also have the second best receiver in terms of YAC as Demaryius Thomas had 647 of them. His ability to turn those short outside screens into big plays is a huge benefit for an offense. Wes Welker, while he didn’t blow anyone away this season, also acts as a bit of a running game catching 49 of 64 targets at 9.5 yards per reception.

Indianapolis is another team without a 1000-yard rusher that had a great season, again, having an elite quarterback helps you do that with Andrew Luck throwing for 4761 and 40 touchdowns. They did get 1612 on the ground with Trent Richardson leading the way, plodding to 519 on a 3.3 average. I do think that Ahmad Bradshaw’s injury is one of the biggest of the season that no one’s really discussed much considering the Colts are a top contender. Before Bradshaw got hurt, the Colts were averaging 33.2 points per game and after, just 24.6.

When you don’t have a great running game, you need to think of other ways to do the same kind of thing, which is why they did a great job with how they used Boom Herron against Cincinnati, especially considering how well Bradshaw played against them earlier in the year. The Colts also had a surprisingly decent defense that managed to give up the 11th most yards and 19th most points. Of course, playing the Jaguars and Titans twice does wonders for your record, along with the Redskins and the Giants when they were in the middle of their mid-season disaster. Right there, you’ve got 6 wins. The Colts are one year away from being great and a lot of that falls on their lack of a running game and getting a few more pass rushers, which they’ll get immediately when Robert Mathis is healthy next season.

The Panthers made the playoffs without a top rusher because they played in a bad division and they got hot at the right time. They were 3-8-1 going into December and reeled of four straight wins behind a running game and a defense that came alive. During the four game winning streak, Jonathan Stewart ran for 401 yards on 79 carries (5.08 ypc) with one touchdown to finish the year with 809 yards on the ground. Cam Newton averaged 66 per game on the ground in his three December games and the team averaged 188 rushing yards per game in the month, while they only averaged 107 in their first 12 games. They did have 2036 rushing yards on the season, which was 7th in the NFL this year.

Simultaneously, the defense became the team they were in 2013 when they started their fourth and fifth round rookies together in the defensive backfield, safety Tre Boston and cornerback Bene Benwikere, in Week 14. During those four games, the defense gave up only 43 points, with the Seahawks being the only team to outdo them giving up a mere 33.

The sixth and final playoff team without a 1000-yard rusher is the New England Patriots. No one is surprised they’re in despite a lack of a top running back, but The Patriot Way is about finding guys to fill roles and making do with what you have. The creative coaching of the Belichick regime is why they make the playoffs every year no matter who they have…well, as long as they have Tom Brady. This year, they had 1727 rushing yards, mainly between Shane Vereen, Stevan Ridley, Jonas Gray, and LeGarrette Blount, but even Julian Edelman got involved with 94 rushing yards.

Of course, having Tom Brady allows you to skip having a top rusher and still win. As you can see from the quarterbacks on this list of playoff teams that you can make the playoffs without a top rusher, if you have a top passer, not that surprising. To add to that, you can make the playoffs without a top rusher if you have a great RBBC with great backs to fill different roles in the offense.

This year, there are 11 teams that I think did a very good job putting together a balanced and deep RBBC. These include the Saints, Lions, Patriots, Chargers, Eagles, Rams, Redskins, Chiefs, Bengals, Seahawks and Bills. I know some of these teams have well-rounded lead backs, but they’ve got players behind them that are more than capable of filling in, as many of them displayed this season.

Two teams who haven’t done a good job in creating a deep RBBC are the two that have the most well rounded backs in the NFL, the Bears and the Steelers, something that hurt the Steelers in the playoffs when Bell went down. Forte had 1038 on 266 carries and 102 catches for 808 and 10 total touchdowns, while Bell carried the ball 290 times for 1361 and caught 83 balls for 854 yards with 11 total touchdowns.

While they’re both fantastic backs who anyone would want on their team, their teams are constructed in a way that leaves the teams in a really bad spot if either of them goes down. While the Kansas City Chiefs have a more than capable backup in Knile Davis who has stepped in and performed very well when Jamaal Charles has been hurt in the past as well as a young pass catching threat in De’Anthony Thomas, both of these teams seem to have no one who can replace Forte or Bell at all. Of course, getting rid of an unhappy LeGarrette Blount in the middle of the season didn’t help the Steelers.

Meanwhile, the Seattle Seahawks did a fantastic job constructing their backfield. They did this by betting on two players, both of whom have proved to be capable backups, ready to accept Marshawn Lynch’s role when he, presumably, moves on at the end of his contract.

In 2012, they drafted Robert Turbin with their fourth round pick and in 2013, they drafted Christine Michael with their second rounder. In three seasons, Turbin has basically gotten one full season of work with 928 yards rushing on 231 carries and 43 catches for 427 yards and two receiving touchdowns. To the outside observer, he looks like he could become a well-rounded starting running back when Lynch leaves, while we’ve all heard about the tremendous potential of Christine Michael, we just haven’t seen much of it on the field yet outside of a few exciting plays.

By drafting two running backs in the last two years, leading up to the end of Lynch’s contract, they’ve really set themselves up for the future and mitigated the risk that one of them could be a dud or have a career altering injury, which is what every team should try to do in constructing a backfield.

In my opinion, I think the Cincinnati Bengals have the best running back situation in the NFL, they also have gotten the most bang for their buck with two top players while only spending $3.7 million or 2.8% of their salary cap on Jeremy Hill and Giovani Bernard. They’re the perfect example of how to build your backfield through the draft, the only risk being that every team isn’t going to hit on two running back draft picks in a row like the Bengals did.

In a normal year, Hill would be the Rookie of the Year with 1124 rushing yards on 222 attempts (5.1 ypc), 9 touchdowns and 215 receiving yards on 27 catches as the lead back for a playoff team. Bernard missed three games, but finished the year with 680 rushing on 168 carries (4.0 ypc) as well as 43 catches for 349 yards and 7 total touchdowns.

Under the new CBA, the draft has proven to be the way to build a backfield as 26 of the running backs that I estimate would start if they were healthy were drafted by their current team or acquired as undrafted free agents. Only the Jets and Seahawks traded for their starting running backs and four were picked up through free agency: Justin Forsett (Ravens), Rashad Jennings (Giants), Ahmad Bradshaw (Colts), and Steven Jackson (Falcons). The second contracts for running backs has too often become paying players for what they’ve done, rather than what they’re going to do in the future. Steven Jackson is the only of those three backs who was a superstar before signing his deal, which is why he got $12 million over three years to rush for around 3.5 yards per carry.

The Broncos have also constructed a great backfield through the draft and undrafted players. They didn’t even make a play for Knowshon Moreno after his great 2013 season of 1038 rushing on 241 (4.3 ypc) with 60 catches for 548 and 13 total touchdowns, even though he ended up signing for one-year, $3 million with Miami, which was a pretty team friendly contract for a 27-year old running back coming off a career year with over 1500 yards from scrimmage. They ended up doing well for themselves though with the attack of Anderson, Hillman, Ball and Thompson.

Like the Seahawks, the Broncos drafted in a way that prepared them when Moreno walked by drafting Ronnie Hillman in the third round of the 2012 draft and Montee Ball in the second round of the 2013 draft. They picked Anderson up as an undrafted free agent in 2013 and Thompson as one in 2014. By constructing their roster this way, the running back position only costs them $2.7 million or 2% of their cap which allows them to lock up the receivers and offensive line they need to make this offense keep on rolling with Peyton Manning.

So to wrap this up, the way to construct a team’s running back position is through the draft, not through free agency as the new CBA makes it difficult to pay running backs in their late twenties what they’re actually going to be worth for you, rather than what they’ve done previously.

For teams that draft a great running back, it might be better to sign them to an extension before their contract is up like the Eagles did after LeSean McCoy’s All-Pro 2011 season, his third in the league. This allows McCoy to cash in and the Eagles to have him locked up through his 29-year old season.

Similarly, the Chiefs signed Jamaal Charles to a five-year deal during his December of his third-year with the team, 2010, then to a two-year extension in 2014 that keeps him with the team through his 31-year old season. Considering that Jamaal Charles can move into a role as more of a pass catcher, it’s not far-fetched to think that he could be productive through that season.

If your team doesn’t have a great lead running back though, your team needs two things: a) then you need a great offensive coaching staff that can get creative with how they use their running backs, b) a front office and coaching staff that have a great eye for low-cost talent and c) a front office and staff that work with each other to put the right pieces in place.

A great example of this in action of the years has been the Saints and Patriots, but, like I said before, the Broncos have done a great job of that this season. A last point to be made is that the turnover at the running back position is quick. Four of the 15 running backs who ran for 1000 yards in 2011 are out of the NFL, Michael Turner, Cedric Benson, Beanie Wells and Willis McGahee.

Another four were healthy this season, but are on their last leg in Maurice Jones-Drew, Steven Jackson, Shonn Greene, and Chris Johnson as they combined for 1858 between them with MJD only having 96 yards on 2.2 per carry and S. Jax averaging 3.7 per carry. Ray Rice was suspended, but beginning to near the end of his career anyway with only 660 yards last year on 3.1 yards per carry.

Reggie Bush and Ryan Mathews missed most of the season due to injury. The only of these 15 that played well this season are LeSean McCoy, Arian Foster, Marshawn Lynch and Frank Gore who seems like the ageless man. Meanwhile, the top 12 passers in terms of yardage in 2011 were all still starting in the NFL this season and 14 of the top 15 are still in the NFL. Of the top 15 passers in 2011 (which included Josh Freeman and Mark Sanchez), 10 of these passers were in the top 15 this year.

If I had to bet on the runners to still be running for 1000 yards in a season in 2017, I’d bet on these four Eddie Lacy, Le’Veon Bell, Jeremy Hill and Lamar Miller. Even if your team has one of those four guys, but especially if they don’t, then it’s time to go out and draft yourself a running back!

@ZackMooreNFL

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Exploring Positional Investments: Running Backs

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My last blog at AllAmericanHustle was about running backs and their value in fantasy football as well as their value in the NFL. Sadly, I have reason to write about this subject again as David Wilson will be hanging up his cleats after two injury plagued seasons with the New York Giants.

Seeing as Wilson is a former first round pick, this goes back to the point I was making in the previous blog: running back is simply too physical a position to spend a first round pick on.

You look at former first-rounders like Ryan Matthews, Darren McFadden, Doug Martin and even CJ Spiller, these guys have all been banged up for much of their careers. It’s a brutal game and it’s a game where every dollar teams spend counts due to the salary cap. It’s not like baseball where teams like the Yankees, Red Sox or Dodgers can afford to make a couple bad calls, every NFL dollar counts.

If you analyze salary cap spending by position, you realize that, like any business, the numbers tell a story.

Running back is a position where there isn’t much difference in spending between a 12-win plus team and a 12-loss plus team, for that matter, neither is wide receiver. My belief in this is because there has been a growing talent pool as well as coaching systems that allow them to plug and play guys who fit their systems.

What really stands out to me is that five of the seven teams with the highest amount of money dedicated to their running backs did not make the playoffs, with the Seattle Seahawks getting in along with the Carolina Panthers, and they made it while overpaying for the running back tandem of Deangelo Williams and Jonathan Stewart. The Panthers were led by a defense that they got a tremendous value out of.

Adrian Peterson is arguably the best player in the game, but the $17.82 million that Minnesota spent on running

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backs last year ate up 14.49% of their salary cap at a position that 12-win plus teams spent about $7.35 million, or 7.87%, of their cap on. That $10.47 that 12-win teams saved on the running back position could have been instead used to sign a guy like Wes Welker for $6 million a year like the Broncos did.

The Seahawks spent $10.8 million on a backfield led by Lynch and his production helped them win a Super Bowl, but this is also due to the incredible value they’ve found on the defensive side of the ball in guys like Richard Sherman and Earl Thomas, both of whom signed extensions this offseason, thus shrinking the amount of money available for other positions.

Business is about allocating your resources in a manner that gives you the best chance to succeed and, in my opinion, it’s become apparent that running back is too high-risk a position for teams to be risking 10-15% of their salary cap on. In any business, you have to mitigate risks and no matter how good a guy like Adrian Peterson is, he becomes too high-risk an investment when you can find lower-cost solutions as well.

Last season, the New England Patriots had 12 wins and made it to the AFC Championship Game, while only spending $3.39 million on a backfield that included Steven Ridley, LeGarrette Blount, Brandon Bolden and Shane Vereen. Unsurprisingly, THREE of these four backs missed at least two games with Vereen missing half the season.

Even with the injuries, these four Patriots ran for 2,024 yards and 18 touchdowns while catching 80 balls for 679 yards and 3 touchdowns.

The Minnesota Vikings backfield of Peterson, Matt Asiata and Toby Gerhart rushed for 309 less yards and 3 less touchdowns. They only had 47 catches for 272 yards and 1 touchdown receiving.

So for $14.43 million less, the Patriots got much more production. This is the perfect illustration of the future of football and of course, it’s exemplified by the Bill Belichick coached Patriots. Oh, and did I mention the Vikings went 5-10-1? Adrian Peterson is a great player, but it’s almost a curse that he’s so good that he’s seemingly worth so much money as he’s only won one playoff game in his career and that was back in 2009. Part of it’s due to them putting a lot of money in him and a couple other players, but a large part of it is also because the Vikings haven’t spent money wisely or used draft picks effectively.

I know an NFL insider who was at Christian Ponder’s pro day a few years ago and he spoke to a Vikings personnel member who was not impreseed, but they were so quarterback needy that they felt they had to pull the trigger on Ponder in the first round that year. Well, we all know what happened there.

What we’re looking at is teams running their business in the same manner you would run yours. Look for the lowest cost options you can find that help you succeed. Mitigate risk like the Patriots, 49ers, Rams, Lions, and other teams have by stocking up on quality running backs through the draft and free agency. Find guys who fit your system at a lower cost.

When you’re someone who gets as fired up as I do about business and football separately, it’s a beautiful thing to see when they come together like this.

Look at the Cleveland Browns, their newly acquired big free agent pick up Ben Tate will cost them $6.2 million against the cap over the next two season, but it’s the third round talent Terrance West, from last year’s CAA champions and D1AA runner up, Towson Tigers, who might win the starting job. West has a four year deal worth $2.7 million, which might be a much better return on investment than Tate who was oft-injured as a back-up in Houston. Of course, we must remember, they will complement each other, so there’s the value in that too.

West had 4,854 rushing yards and 84 TDs in a mere 37 games during his three years at Towson and, having played in the CAA at Rhode Island, I’m excited to see him open the eyes of the football community to the quality of CAA football. West is a great example of the growing talent pool that the NFL has to choose from, the ability to find guys like Alfred Morris out of FAU in the 6th round of the 2012 draft, a guy who has vastly outperformed his first round counterpart Trent Richardson from Alabama.

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Jason and I have both analyzed teams salary cap spending and we both realize there’s a “Moneyball” angle in the NFL, we just have to find it. This new pattern of running back usage is definitely one of the most interesting aspects of our study as there are becoming a few schools of thought. There is what the Vikings and Titans have done by making their running back one of their largest investments, then there’s the running back by committee school of thought that has been famously used by teams like the Saints.

Last year, the Detroit Lions paid their running backs $12.85 million less than the Vikings and got 722 more total yards out of Reggie Bush and Joique Bell than the Vikings got out of Peterson, Asiata and Gerhart. With former Saints quarterback coach Joe Lombardi as the Lions offensive coordinator, we can expect a huge year from a three headed attack of Bush, Bell and Theo Riddick.

This new style of offenses has allowed teams to plug-and-play guys that fit their scheme. It matters less how talented the league thinks you are, but how you fit the system, and this allows teams to get low-cost options that fit what they’re doing and, thus, save them money, while still performing at a high level. The other benefit of this, is that, say Bush, Bell or Riddick go down for the season, you still have two other running backs you can rely on. This year, if Adrian Peterson goes down, Matt Asiata is the starter, if Reggie Bush goes down, the Lions still have Joique Bell. On top of that, you can sometimes even find a guy on your practice squad or in free agency that fits your scheme and can function as your third back. So by using a running back by committee approach, you mitigate risk.

The best coaches, as seen by Seattle Seahawks defensive coordinator Dan Quinn, also mold their system to fit their pieces. While I’ve explained how these new systems have found the pieces that fit them, they also go out and find players who are talented and then put them in spots where they can succeed, even if they already have good players at that position.

The Seahawks place a premium on pass rushers, like many teams do because great pass rushers are game changers. One team that sticks out in my mind of using this method for success was the 2007 Giants defense that was led by Osi Umenyiora, Justin Tuck and Michael Strahan. During the 2013 offesesaon, the Seahawks had just signed Cliff Avril and Quinn called Michael Bennett the next day to convince him that they could use him to the best of his abilities. It was an affordable one-year, $5 million deal for a top rusher who had 9 sacks the year before in Tampa Bay. It doesn’t matter what kind of defense you run, you just need guys who can get to the passer.

A major point on running back performance is that much of their production comes down to their offensive line, same with quarterbacks. And again, just like any business, where can you spend your money to get the best return on investment.

Running back used to be one of the premier positions in the NFL, in fact, before the advent of free agency, people thought all the money would go to running backs, but they were surprised to see it go to positions like left tackle among others. Markets always have a way of correcting themselves and football is no different.

The question becomes, again, like in all businesses, what is the next big thing?

This is among the things we’ll be analyzing and I’m honored to be a part of the Over The Cap team!

Zack Moore

All American Hustle

Follow Zack at: @ZackMooreNFL

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Camp Position Battles: David Wilson vs. Andre Brown

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2013 Cap Hit – Wilson: $1,519,205; Brown: $2,023,000

Amount Remaining on Salary – Wilson: $6,684,502 ($5,382,979 guaranteed); Brown: $2,023,000 ($0 guaranteed)

The salaries for the New York Giants’ top two running backs subtly represent the different areas they are in their respective careers. Wilson, 22, is entering the second year of his 4-year rookie deal. Brown, 26, has been through multiple teams’ training camps before finding a nice role with the Giants.

This is less of a position battle because both guys will see plenty of action on the field this season (For what it’s worth, both will be drafted before Round 10 in fantasy leagues this year.) What makes this situation interesting, however, is Coach Tom Coughlin’s relationship with running backs in general. Coughlin (generally) doesn’t care about a contract or what the front office’s expectations for a particular player are.  If Wilson’s fumbling problems resurface or he struggles to find holes in opposing defensive lines, the percentage of carries will tilt in Brown’s favor. If Wilson can show a little more of the electricity on display during his time at Virginia Tech and holds on to the ball, Coughlin will (perhaps begrudgingly) reward him with the ball.

The majority of the carries could prove to be great experience for Wilson, who figures to be on the roster until at least 2015. Brown could be gone next summer (and should he have a productive season, likely will be gone). But if the coaching staff believes Brown will give the Giants a better shot to win, he will see much more than his current third-down back role with the team.

Look for Wilson to have a bigger role early, but for Coughlin to lose trust at the season goes along. Brown was clearly a player that Coughlin enjoyed utilizing in different sets and situations before he went down with injury last season. Luckily for the Giants, I am not the coach. If it were up to me, I would be sending Henry Hynoski up the gut with the ball on downs one to three.

Revaluing the Running Back Marketplace

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Now that contracts have kind of slowed down I wanted to get back into doing positional valuations, this time with a focus on Running Backs. As is usual the raw data comes from Pro Football Focus with the analysis of numbers being somewhat unique. In general I want to grade running backs on 3 categories: Yards After Contact,  Player Generated Yards Before Contact, and Player Generated Yards Per Target.

Yards After Contact

I think this is pretty simple and straightforward. Once touched whatever yards a runner gains are essentially all due to his effort. The average in the league last year was around 2.5. Of runners with more than 50 attempts the best average was actually Justin Forsett, now of the Jaguars, with 4.11 YAC per attempt. Adrian Peterson was second at 3.93 and CJ Spiller third at 3.58.  The bottom three were Beanie Wells, Danny Woodhead, and Bilal Powell. This is the one pure PFF stat.

Player Generated Yards Before Contact

Running the rushing numbers for all teams we can determine just how many rushing yards are attributed to an offensive line keeping hands off a player. Last season the top 3 were the Chiefs (2.59), Titans(2.23), and Seahawks(2.15) while the Panthers pulled up the rear (0.98). I adjusted each teams numbers to exclude the specific runner in question which allows us to determine just how many yards before contact that player generates compared to all other runners on the team. In essence this tells us if a player is hitting the hole faster than others and determining yards before contact that are attributed to the runner as much as the up front blocking. The top 3 in this category were Chris Johnson (1.74), Jamaal Charles (1.36), and Maurice Jones-Drew (1.15). The worst three were Peyton Hills (-1.71), Rashad Jennings (-1.21), and Fred Jackson (-0.98).

Player Generated Yards Per Target

The average YPT last year among runners was about 6.19. With that in mind we can calculate how many additional yards a player generated on pass routes than an average running back. On a per catch basis the best players with at least 20 targets were Isaac Redman(6.0), Ahmad Bradshaw(3.7), and Danny Woodhead(3.42).

Analysis

By adding those numbers up we can calculate how many additional yards a player generated for his team last season as well as his average Yards Per Touch. It should come as no shock that Adrian Peterson comes in first with 1504.9 credited yards. Quite simply Peterson carried that team in a manner few other players could. He generated close to 600 yards of additional offense compared to a regular player. The next closest player was Alfred Morris at 1069.6 yards but he only generated around 185 yards of additional offense.

That being said the most interesting number might be that of the Bills CJ Spiller. Spiller only touched the ball 250 times last year but in doing so generated 1019 additional yards. At 4.08 YPT he actually rates even higher than Peterson, who was second at 3.88. This is based primarily on the fact that Spiller is a terrific receiver while Peterson is below average. On a Yards Per Run basis Peterson outpaced Spiller 4.55 to 4.35. While it is certainly questionable that Spiller can carry the ball as much as Peterson and continue to hold up those two are so far and away the best in the NFL that nobody should even debate anyone else at this point as being the best two backs.  Of course you cant pay Spiller at that level until he proves he can handle the ball as much as some of these other players, but he’s deadly.

When you look for “cross your fingers” high upside players, Mike Goodson and Justin Forsett come to mind. Both barely made the 50 touch minimum cutoff but both put up good numbers in limited showings.  Montell Owens and Isaac Redman were also surprising high finishers. Owens is a limited showing guy while Redman is strictly from his efforts in the passing game last year. I was also shocked o see DeAngelo Williams in the top 10. Maybe his team being so bad up front and his lack of usage has more to do with how poor his regular numbers are moreso than his play.

On the opposite end of the spectrum come names like Shonn Greene who was below average in every category but got tons of touches to create decent overall numbers. Still he was far better than Darren McFadden, a high priced bust on the Raiders who should be let go based on his numbers while Trent Richardson was an absolute disaster as a rookie averaging just 1.19 player generated yards per touch.

Financial Analysis

I wanted to create a matrix that would re-distribute the dollars that are currently being spent on the NFL players that made my 50 touch cutoff. To do this I added up all the APY values for the players in the current NFL season to create the “runners market”. For those players who are without deals I just assumed they would be replaced by a UDFA making an average of $495,000 per year. The average APY is around $2.692 million and total value just under $210 million.

Originally I just planned to determine a players total yards generated above the average and use that as his value above the baseline of $2.692 million. Great, except immediately I realized how badly that was overstating players values who got a lot of use (Greene, Richardson, Steven Jackson, etc…) to inflate their yards despite the fact that it was not productive use. Now that does not mean that you simply look at a category like Yards per Touch to determine value either. Some credit needs to be given for a player who is capable of shouldering a load even though the numbers are so bad. My gut feeling tells me that their numbers would likely be better if used less and maybe that is something for teams to consider when signing such players.  I tend to think that was the feeling the Titans had with Greene.

To best compensate I calculated the players yards and compared it to the expected yardage of an average player. If the ratio was below 1 I penalized the player. For example Richardson only gained about 70% of the expected yards so I considered his 379 yards to be equivalent to paying for 265 yards. With those adjustments in place I was able to redistribute all the league dollars based on performance above or below the average score.

The Results

Not surprisingly the numbers work out that the upper echelon of the market is hyperinflated, which is certainly no surprise. Adrian Peterson and Chris Johnson are both position busters and could almost never do anything to justify the salary they receive. Peterson had arguably the best season a back has ever had but there are enough good backs and ultra low salaries that the value just is not there at the high end. Peterson’s salary under this formula would be just under $11.4 million, a 19.8% decrease from his current APY.

I have 15 backs in my actual salary database that make over $5 million a year and of those 15 this metric indicates that only CJ Spiller, Jamaal Charles, and Marshawn Lynch are underpaid. Most of the others are grossly overpaid. McFadden, Maurice Jones-Drew and Jonathan Stewart should have their salaries reduced by over 70% each. The big money jumpers would obviously be the rookies, with Alfred Morris leading the way giving you an $8 million or so performance on an APY less than 600K a year.  The Redskins are getting absolutely incredible production from Morris and fellow rookie QB RGIII for pennies which is how they survived last year despite major salary cap problems.

Of those players unsigned, Ahmad Bradshaw and Michael Turner should be able to give a team something significant and Felix Jones would also be an interesting player. In some ways its hard to believe they are not signed. In Turners case it probably needs to be the right situation in that he likely benefitted from an explosive offense making some situations a bit easier. Bradshaw and Jones have to have the injuries scaring teams off, Bradshaw in particular. Bradshaws numbers are all very good but he is injured a lot. It is difficult for teams to prepare when you have a player constantly coming in and out of the starting lineup. Still if he performs as he did last year he will give you around $5 million in value for probably the veteran’s minimum. If you make certain your offense is never in a position to over-rely on his presence you can mitigate the injury risk.

There were a handful of players whose projected salaries were so low that they don’t belong in the NFL anymore. They were Curtis Brinkley, Peyton Hills, Rashad Jennings, Ryan Williams, Shaun Draughn, Tashard Choice, and Toby Gerhart. Hillis was arguably the worst back in the NFL last season. Other players who would be close are Fred Jackson, whose projection probably does not meet his minimum salary, and Cedric Benson.

Here is the full list of players: All headers should be sortable. Please note that players like Bradshaw have their salary change based on a rookie FA salary.

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Kam Chancellor and the Safety Market

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Now that the contract parameters are in for Safety Kam Chancellor lets look to see how he stacks up with some other players. For this article I’ll be using stats from Pro Football Focus, though most will be raw data that I am using to grade a player under my own metrics.

Pass Coverage

The first category I want to look at is pass coverage. Now admittedly this is difficult to grade because Safeties are often in help and both good and bad numbers may not really show up in the PFF stat database but here is how Chancellor compares to the other 79 players who have played at least 200 coverage snaps last season.

Tgt %

Comp %

Int %

YPC

YAC

League Average

7.05%

63.2%

5.6%

12.9

5.2

Chancellor

8.20%

65.3%

0.0%

9.6

3.8

Rank

59

47

65

6

19

Where Chancellor really stands out is his stellar Yards Per Catch and Yards after Catch categories. It means players are not getting deep over the top of him and he is capable of maintaining short coverages for his team. His biggest weakness from last season was lack of interceptions. He was one of only 16 safeties to not record an interception.

Based on the league averages and the fact that Chancellor had 599 plays in pass coverage we can determine that the average safety would have been targeted about 42 times and given up nearly 27 receptions for 344.3 yards. Chancellor only gave up 308 so he saved his team 36.3 yards last season. That’s a decrease in 10.7%. In terms of yards improvement that ranked 32nd and percentage of yards 36th. The best player last season was Harrison Smith who saved his team 211 yards. The worst was Roman Harper who allowed an extra 336.

Of course none of these grades take into account the fact that safeties help in coverage and are there to make stops when a reception is made. To try to measure this I’ll look at a pure PFF category called tackling efficiency which measures how many tackles opportunities a player has per tackle they miss. Considering a safety is often the last line of defense a missed tackle can be devastating.

Chancellor ranks 15th in the group with a rate of 13 tackles per miss, well above the average of 8.6. That is exceptional.

Pass Rush

Chancellor only rushed 11 times last season, pressuring the QB once. In general this is a non-factor when evaluating Safeties. Using a formula I developed Chancellor would be considered to increase the chance of play failure, definied as a complete or incomplete, by 0.09% with his pass rushing.

Run Support

For run support I wanted to look at 4 categories. The first is percentage of tackles that PFF records as stops that occur when the Safety lines up essentially “in the box” and plays run. The second ategory are plays where the Safety is lined up more than 8 yards from the line, indicating the ability to jump a play despite not necessarily playing run. We also look at tackle attempts per miss as well as total tackles per run snap.

 Stops/Tackle

(In the Box)

Stops/Tackle (Other)

Tackle/Missed Tackle

Tackles/Snap

Chancellor

50.0%

36.4%

8.6

8.7%

League Average

59.2%

25.1%

7.6

8.7%

Rank

37

7

29

30

In general I think Chancellor would be regarded as an average or slightly above average run defender based on how he played last season. His best feature is that when lining up deep he is being proactive and making stops rather than just tackles after the offense has picked up “winning” yardage.

The Market

I wanted to look at a number of players whose contracts could be used as a baseline for Chancellors value. First we will start with our coverage, with the percentages indicating the percentage above or below the average player expectation in a category:

Yards Prevented

Coverage Tackles

PRE

Eric Weddle

57.1%

105.2%

46.3%

Dashon Goldson

43.2%

-39.0%

-80.9%

Antrel Rolle

-32.3%

-7.1%

-80.4%

Michael Griffin

-4.0%

-50.1%

44.4%

Tyvon Branch

-12.6%

51.0%

108.0%

William Moore

-89.3%

-9.4%

179.7%

LaRon Landry

-59.7%

6.8%

48.7%

Kam Chancellor

10.5%

51.0%

-81.8%

Antoine Bethea

28.9%

62.6%

55.2%

Roman Harper

-102.7%

-2.1%

59.1%

Our second category will be the rushing numbers:

% Stops within 8 yd

% Other Stops

Missed Tackles

Tackles/Snap

Eric Weddle

53.4%

39.2%

25.0%

30.5%

Dashon Goldson

1.3%

25.6%

21.7%

-24.2%

Antrel Rolle

-32.5%

-20.4%

5.2%

-2.8%

Michael Griffin

-15.6%

-50.3%

7.4%

8.8%

Tyvon Branch

-19.6%

70.5%

39.5%

49.3%

William Moore

-9.1%

-16.3%

21.0%

25.3%

LaRon Landry

-15.6%

32.6%

18.4%

25.8%

Kam Chancellor

-15.6%

44.7%

13.1%

0.6%

Antoine Bethea

-29.7%

-0.5%

-9.2%

25.5%

Roman Harper

-10.0%

-36.4%

55.2%

10.0%

Finally we have an aggregate score where each category will be averaged and then given a weight of 58.6% for coverage, 38.7% for run support, and 2.7% for rushing. These numbers are indicative of the typical Safety play assignments so that we weigh each phase of the game appropriately.

Coverage

Run

Rush

Overall

Eric Weddle

47.6%

14.3%

1.3%

63.1%

Tyvon Branch

11.3%

13.5%

2.9%

27.7%

Antoine Bethea

26.8%

-1.3%

1.5%

27.0%

Kam Chancellor

18.0%

4.1%

-2.2%

20.0%

Dashon Goldson

1.2%

2.4%

-2.2%

1.4%

LaRon Landry

-15.5%

5.9%

1.3%

-8.3%

Antrel Rolle

-11.5%

-4.9%

-2.2%

-18.6%

Michael Griffin

-15.9%

-4.8%

1.2%

-19.5%

William Moore

-28.9%

2.0%

4.9%

-22.0%

Roman Harper

-52.4%

4.7%

1.6%

-46.1%

Of the veteran safeties Chancellor certainly ranks well above the average which is more than going to justify the $7 million a year he is said to be earning on his new contract. When looking at this list the most apparent thing is that Weddle is so far and away the number 1 veteran player and that at $8 million a year he is probably underpaid considering the performance of the rest of the market. That may indicate that there is a point of performance where teams no longer consider it worth the extra dollars.

Chancellor’s new APY will rank 4th among these players, slightly above Branch and Bethea. Those two are probably better values but these players are all so close that its pretty subjective to rank the three. If you are looking for all around value Branch may be the best but if you want a stronger coverage guy while still offering good run support Chancellor is the better bet. Almost all the older veterans such as Harper and Rolle have no business being paid what they are being paid. Rolle could be in danger if the Giants draft more secondary help on Thursday or Friday. Harper is probably safe as the Saints front office is seemingly oblivious to the salary cap and future consequences of overpaying bad talent.

The other noticeable thing is how badly the Buccaneers overpaid for the name value that Goldson brings to the table. Statistically he was an average safety that had slightly more interceptions than an average player. In no way should he be making more than Weddle and in the context of this group is probably worth just slightly over $6 million per year. William Moore is also grossly overpaid at $6 million a year. Considering those two players and Landry both signed this year the Seahawks are arguably getting a very good deal with Chancellor who is far superior to those three players.

We may get a better read on the contract when all the details are in but I’d say that this is a deal that both sides will be happy with over the next two or three seasons. One of those rare “on paper” win-win situations.

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A Look at the Slot Receiver

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This was an interesting week for the slot receiver. You had the Seahawks pay a massive price for Percy Harvin while the prolific, but much older, Wes Welker had trouble finding a job.  Meanwhile Welker was replaced by the younger Danny Amendola while Victor Cruz twists in the wind hoping someone will bite despite his restricted free agent status. So I figured why not go ahead and take a closer look at these players, Cruz’ contract, and examine the Amendola for Welker swap that has agitated a number of New England fans and made countless others scratch their head at the move.

Slot Performance

To start with I wanted to examine each players stats when they line up in the slot. For Harvin and Welker these are 3 year averages while for Cruz and Amendola it is just 2. The NFL averages are a 3 year average for all players with at least 25% slot targets as reported by Pro Football Focus.

slot2

Out of the group Amendola lined up in the slot an incredible 82.9% of the time. The league average for slot players with at least 25% of snaps in the slot was around 55% so he has almost no use anywhere else on the field. That was far higher than Welker’s 74.4% of the snaps. In terms of targeting there was little difference. Amendola saw the ball come his way slightly over 28% of the time he lined up in the slot, which is slightly higher than Welker at 26.4%. Harvin was the lowest at 25.2%. 19% of the time the slot guy gets the football.

The catch and drop rates, which kind of go hand in hand, in the slot are the first signs of some differences. Harvin had the best catch and lowest drop rate of the group. Amendola and Welker had nearly identical catch rates but the drop rate for Welker is much higher than average and far higher than Amendola’s. Part of the reason the catch rate for Welker is so good is because of Brady. I could see that being a factor in the replacement as there could be a feeling that Amendola will have a catch rate well above Welker’s in this offense. Cruz is around average in catches and well below average in drops. He does run deeper patterns however.

slot1

I think these are the categories that upset the New England fan about losing Welker. Amendola’s actual production once he catches the ball is terrible. He is below the league average in both YPC and YPT. The excuse of Sam Bradford only goes so far.  For the Patriots to consider him a replacement they are making the leap of faith that Bradford is the only reason his production when catching the ball was so bad.  Interestingly enough three players were all below the league average in YPC. Victor Cruz is in his own universe as a slot player. Now the Giants play their offense different than other teams but the production is outrageous. If you are going to run a down the field attack offense he is the guy you need. As a possession receiver I think you can make a strong argument for both Harvin and Welker.

Outside Performance

Can these players bring anything outside of the slot?  Lets look.

outside1

When lining up outside Amendola has the lowest percent of passes caught though in this case the QB he was working with likely makes more of a difference since these are most likely more difficult passes. Both he and Harvin has big drops in their catch efficiency- 11.1% for Amendola and 7.0% for Harvin- compared to the other two. Cruz actually caught a slightly higher percent of passes when lining up outside than he did in the slot. Welker’s drop rate of 11.7% would be alarming.

Outside2

This was the one area where Harvin stood out with a higher effectiveness in both YPT and YPC when lining up outside. He is the player who lines up on the outside the most and the numbers give reason to play that way. He is a more effective player on the outside and the Seahawks must be banking on him playing there more often and putting up far better numbers with a better QB. Welker and Amendola would both be a notch below, though the two were similar in effectiveness.

Who Would You Choose And At What Price?

Not taking age into account it is hard to see a real clear reason why the Patriots would take an often injured Amendola over Welker. Even when you factor in age the Patriots are a win now team not a win in 3 years team. Amendola is probably going to be less effective on the outside than Welker and its hard to see Brady having such an incredible effect that his yards in the slot would skyrocket up. The one thing that New England may have taken into account is the high number of drops from Welker. He had the famous one in the Super Bowl and while that was not a great pass it was one a great receiver should make. If the Patriots think they are getting somebody more versatile than Welker I don’t see any justification for that line of thinking. That being said I think the numbers do paint a pretty clear picture of why many said Welker is a system receiver that would be much more pedestrian outside of New England.

Of this grouping Cruz is the best receiver and it is by a wide margin. It makes the negotiations interesting for him and the Giants. Harvin’s new money is more than $12.5 million year and he received that in exactly the same contractual situation as Cruz, with his rights held up at under $3 million a season.  Prior to that contract I would have assumed that the Giants and Cruz would be working off the base of someone like Marques Colston and determining a value over his $7.25 million a year deal, likely settling between $9 and 10. Harvin’s deal changes everything and gives Cruz a reason to at least seek $13 million a year.

While there is a clear market correction going on around the NFL, most likely because of the ultra high investments in a team QB, Wide Receiver has not been impacted. If anything it has gotten stronger with the deals given to Harvin, Mike Wallace, and Dwayne Bowe. I don’t think Cruz can convince the Giants that he deserves that money now. The Steelers held firm on Wallace last season and Cruz has only had two years in the NFL of note. They will want to see a third. My guess is they will also argue that Harvin is an outlier and to just eliminate the deal from the equation.

In many ways I can see Cruz’ future being tied in with Harvins. If Harvin plays well this season lining up mainly in the slot there will be a number of teams that jump of Cruz as a UFA next season, assuming Cruz has another 1000+ yard season. The NFL is a copycat league and if they see a trend heading that way teams will jump on it. If Harvin does not play well that will be justification for not over-spending on Cruz and tie him in with the rest of the slot market.

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